Visiting Chinatown in New York City is an interesting experience. While some tourists are attracted to this neighborhood for the authentic cuisine, most visit to purchase brand-name merchandise. Oakley sunglasses, Rolex watches, and Coach purses are available at only a fraction of the cost; in fact, one could likely purchase one of each for under $100. There is only one problem; they are fake! Buyers are well aware that their purchases are cheap knockoffs of the original, which is part of the fun many have in their purchase. Still, owners of these brand names do not have the same level of enjoyment; the name and reputation they have worked hard to build are exploited and placed on something of inferior quality.